The Media Curriculum of Global Values

The piece "The Media Curriculum of Global Values" argues that the mass media are used in society to perpetuate a social hegemony--to reinforce and affirm society's morals, values, customs, and even, according to Semali, to perpetuate a Eurocentric world view. The news media are never free from bias, no matter how objective a story may appear.
As I read this it brought to mind the media coverage of the events in Palestine. The Isralies and the Palestinians have been locked in a half-century battle for dominance in the region. While admitting that atrocities have been committed by both sides, in America we are primarily informed of atrocities committed by the Palestinians. The actions of the Palestinians are portrayed as "terrorism" because innocent civilians are killed. But when Israeli troops shoot and kill two children--one a nine year old girl and one a 14-year old boy--as they did last week, in the Western news media it hardly makes a ripple. Why, in the eyes of the mainstream media, are the lives of Israelis worth more than those of the Palestinians? When one of Israel's "targeted killings" of a terrorist leader also includes two dozen dead civilians, it is seen as collateral damage. When a Palestinian blows up a cafe and kills two, it's a travesty. Why the double standard in the media coverage? Is it the powerful Jewish lobby in America such as the ADL and the AIPAC? Is that Israelis are essentially seen as white, while Palestinians are seen as brown? Why is one life worth more than another?
My guess is that is goes back to the Zionist slogan going back as far as the Balfur Declaration, "a land without a people for a people without a land." Despite the obvious fact that it was not a land without a people, the statement is very telling. To Europeans and those of European descent, the unspoken, and probably even unconscious mindset is that brown and black people are somehow sub-human. The racism that was used as the justification for the enslavement of millions of Africans is still with us today--merely in a subtler form, and the media coverage reflects that.